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Tuesday, 5 January 2010

MYTH or REALITY? ... Did Coca-Cola really invent Santa Claus? - Students' Blog




If you asked someone to describe what Santa Claus looks like, you would get the same answer from practically everyone. He is a jolly man with a white beard, dressed in a red suit and black boots. But that was not always the case. Up until 1931, Santa Claus was depicted in many different ways. Sometimes he was slim, sometimes fat. In England, Father Christmas wore a green suit, whereas Saint Nicholas wore robes. Although it is believed that the modern version of Santa Claus origins from the 1931 Coca Cola advertisement, this is not completely true. Santa's appearance and origin were created and shaped by many people over the years. The poem “The Night Before Christmas” (by Clement Clark Moore ), describing Santa Claus as we know him today , was a great influence. Famous cartoonist Thomas Nast portrayed Santa Claus in “Harper's Weekly” every year, based on that description. In 1931 Haddon Sundblom designed the thirty-five years of Coca-Cola Santa advertisements thus firmly establishing the image we have of Santa up until today.

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